What makes an ASB campaign click beyond the ‘like’ button

As ASB executive board applications are approaching, many prospective students are preparing to run for leadership positions in office. Whether running for president, secretary, or any other position, an effective campaign strategy is essential.

Students can campaign in many ways, such as giving speeches and creating posters and handouts. As social media continuously increases in popularity, it is a valuable tool in promoting clubs and fundraisers. Online campaigning has become a major tool for quickly and efficiently reaching a wider audience. 

Platforms like Instagram and TikTok allow more students to be reached and strengthen the connection between voters and candidates. Successful candidates know that it's not just about posting frequently; it's about engaging with students and building relationships online. 

Haley Castanaza (’26), an ASB Student Member of the Board, shared that one of her key strategies for a successful campaign is to promote themselves as much as possible, whether through flyers or business cards. 

“I made business cards with my name, the position I was running for and why students should vote for me. I passed them out during lunch and throughout the school day. It really helped get the word out,” said Castanaza. 

Strong and interactive visuals are crucial in attracting voters' attention. Whether it’s posters around the school or stand-out social media graphics, eye-catching and unique visuals are essential in creating a strong and memorable impression. Sadie Gryczman (’26), who successfully campaigned for ASB Treasurer, explains how she used design to her advantage. 

“I had my campaign as a brand with a specific color scheme and design that is easily recognizable,” Gryczman said.“It really stood out, and that consistency helped draw attention”

While social media is a great way to interact and attract voters, Castanaza and Gryczman both emphasized that it’s about more than just online presence. Physical outreach, like Polaroid posters and uniquely themed flyers. 

“... It [business cards] was something different that grabbed people's attention. No one else was doing that, and I think it made a lasting impression,” said Castanaza. 

A strong speech is vital to a successful campaign, as it allows candidates to convey their beliefs and perspectives to voters clearly. To be effective, a speech must be clear and focused on the main values that resonate with students. It should highlight the candidates' values, future plans and solutions to problems the candidate finds concerning, while being delivered with confidence and passion, inspiring trust and engagement. When giving a speech it's important to be authentic, fostering connections between the speaker and students. Gryczman shared how she crafted an effective speech. 

“I really focused on explaining why I was a good fit for the role, what I planned to do, and why I was passionate about serving our school. I also talked about specific goals, like projects I wanted to work on, and how I would make a positive impact,” said Gryczman. 

Both candidates agreed that successful campaigning requires thorough preparation and a strong commitment to the process. A clear, compelling message, shaped by active engagement, and thoughtful planning, with much dedication, is essential to run an effective campaign. Sharing your genuine reasons for running and your vision for the school year can make a significant difference when running for such a position. 

“Give it your all, put your best foot forward, because you never know what will happen,” said Gryczman.